Software with dirt under its fingernails.

Johnson Farms is pretty much what it sounds like. We're a farm family from Lincoln County, Washington — wheat country — and over the years the work has run through the Army as a heavy-vehicle mechanic, ag equipment, wind turbines, and a towing outfit with its own dispatch desk and impound lot.

The software started because we needed it ourselves. The tools on the market were built for operations ten times our size, or priced like it, so we wrote our own. Eventually it occurred to us that other outfits are probably stuck the same way.

That's the whole pitch, really: we've done these jobs, so we know where they hurt. And since the source is open, you don't have to take our word for any of it.